Millennials are known for a lot of things, one of which is that they have focused more on their education and exploring the world and less on getting married and buying homes. However, the millennial generation is getting older (they are now between the ages of 22 and 37), and the rate of millennials buying homes is increasing. If fact, at the end of 2017, 36 percent of new homeowners were under the age of 35—making millennials the majority in the home-buying sector.
What does this mean for you? It means that as an HVAC contractor, you are going to start seeing an influx of millennial customers coming to you for your expertise. They are going to want to know which HVAC system is the best for their home, and you can confidently recommend ductless paired with a smart thermostat. Here is a look at just some of the reasons a ductless HVAC system fits the requirements of most millennial homeowners:
They Are Convenient
Millennials love things that are automatic. They love to set it and forget it and have everything taken care of optimally. With a ductless system paired with a smart thermostat, this is exactly what they will get. As it is being used, the system will begin to learn the user’s behavior and adjust the temperatures accordingly. Additionally, they can utilize geofencing technology to have their home adjust to the ideal temperature before they arrive. More than that, as technology advances, ductless systems will be able to be integrated with all of the other smart home technologies. So, if they do need to make any adjustments, it can be done from the palm of their hand.
They Are Efficient & Environmentally Friendly
Millennials are renowned for being the most eco-conscious generation to date, and they will go to great lengths to reduce their carbon footprint. With a ductless HVAC system, they can heat or cool the spaces they are actually using, which will decrease their energy usage significantly. Not only is a ductless system efficient, it also increases air filteration that eliminates airborne pollutants, giving millennials the clean air they crave all year round.
They Will Last Long Term
As reported in Forbes, millennials recognize the value of quality. They don’t like to spend money on temporary items: They are wiling to invest in more expensive cars, homes, appliances, etc., knowing they will last a lot longer. The same is true for HVAC systems. Even though upgrading their home to a ductless system is a large expense, they know their payback will be worth it and that the system will last for the long term.
When you have someone under the age of 37 come to you for an HVAC system, you can feel confident recommending a ductless system and a smart thermostat. By pointing out how the modern system meets a millennial’s needs, you can be sure they will value your expertise and willingly accept what you are offering. To learn more about how a ductless system meets the needs of today’s millennial homebuyers, contact CE now.