At CE, we pride ourselves on our expansive collection of digital tools formulated to make our customers’ businesses run more efficiently. Territory manager Chad DeGreif plays a vital role in expanding contractors’ use of this technology. Chad is a veteran in the HVAC field, so he has witnessed first-hand how advances in digital technology have shaped the industry in recent years.
These advancements can seem daunting for our customers. Chad assists them by taking the time to thoroughly explain our tools so they can reap the most benefit. He “points out all the benefits of the platform. No longer do [customers] have to sit on hold to order parts or equipment or have to wait for me to call them back and put the order in. With all the benefits—warranty, AHRI system builder, online ordering—it’s not hard to sell them on the digital tools.” Not only do these platforms save his customers time when conducting business, it also allows Chad to focus on expanding and nurturing his own customer base.
Chad leads the pack among his regional peers with the highest percentage of his customers using ecommerce for their ordering needs. By explaining the benefits over merely phoning in orders, Chad is successfully bringing customers into the digital realm of the HVAC industry. Chad notes that, “Once they get the hang of it, they love it. If you can get them to look at it, they will use it.” By identifying the vast benefits and time-saving nature of our digital platforms to his own customers, Chad has built a blueprint to boost digital adoption for years to come.