Home » HVAC Marketing Tip: How To Maximize Sales of Ductless HVAC System

HVAC Marketing Tip: How To Maximize Sales of Ductless HVAC System

Carrier Infinity DuctlessOne of the hottest new products at the 2015 AHR Expo was the ductless HVAC system. With the ductless market predicted to grow to more than $9 billion by 2020, more and more manufacturers and contractors are embracing ductless systems as a viable alternative for providing comfort solutions to residential and business customers.

If you’re looking for ways to increase sales and profits for your business, you may want to consider promoting ductless HVAC systems to customers in your market. No matter what climate region you may be in, ductless HVAC systems are a great way to provide your customers with efficient heating and cooling solutions that will make their homes and businesses more comfortable and save them money on their energy bills.

Although ductless systems have been around for many years, they have recently seen a resurgence in popularity for a variety of reasons. The new units are much more efficient and attractive, and there are a plethora of options for system configurations to meet your customers’ needs. Systems have been designed to provide high efficiency ratings up to 30.5 SEER (Carrier’s Infinity Series), 80 percent heating capacity at minus 20° F, and smart controls. Systems can be easily installed on the floor, in a cassette systemin the wall/ceiling, or on the wall, depending on aesthetic needs and space restrictions. Units can be controlled with a remote control or with a digital thermostat mounted on the wall.

Ductless systems have become very popular for customers who have older homes or buildings that were not built with space for a ductwork system. Many historic homes or commercial buildings that don’t have adequate attic space for a central air conditioning system can benefit from the installation of a ductless system, which can increase the comfort level and long-term value of the building.

Here are some reasons you should consider for adding ductless HVAC systems to your company’s portfolio of offerings:

  1. They’re easy to install. These systems can be installed in much less time than it takes to put in central air conditioning. A two-person crew would need at least a week to install the ductwork and other components of a central air conditioning system. A ductless mini-split system could be installed from start to finish in a day. This translates to less labor for you and less inconvenience for your customer.
  1. They don’t take up much space. Their compact size makes ductless AC units perfect for cooling small living spaces, such as apartments and dorm rooms. They’re also great for cooling individual rooms in larger homes, particularly basements, garages and attics, which are usually not ventilated well. Also, ductless air conditioners are easy to store because of their small size, which means they take up less space in your warehouse and in your company trucks.
  1. They’re easy to maintain. Ductless systems have fewer mechanical components, use much less refrigerant and since there is no loss of airflow due to issues with ductwork, the systems tend to be easier to maintain.
  1. They’re energy efficient. Ductless air conditioners use much less energy than traditional air conditioners, which can save your customer money on their energy bill. In addition, if you install multiple units, the customer can control the individual room temperatures in the house, which is more energy efficient than using a central air conditioning system to cool the whole house.
  1. They’re quiet. Traditional air conditioners can make a lot of noise, but ductless systems are quiet. The noise they make is usually no more than a quiet hum. It amounts to background noise that is easily drowned out by conversation, music and television.
  1. They’re green. Ductless systems meet LEED standards and can earn points for a building seeking LEED certification.

Carrier Enterprises carries a full line of ductless HVAC systems from Carrier, Bryant, and Toshiba Carrier. All are committed to providing high quality products, training and customer service to ensure that your ductless installation projects are a success. For more information about the variety of ductless HVAC systems we carry, please visit http://www.carrierenterprise.com/ductless.