TUESDAY’S TIP: Marketing is an important aspect of growing any business. Regardless of what industry you’re in, a message needs to be communicated multiple times before it begins to resonate. HVAC companies who are actively marketing through email or direct mail campaigns must remember to REPEAT, REPEAT, REPEAT! Once is simply not enough. Research shows that consumers must hear or see a message seven times before it sticks. So if you’ve mailed only one post card and wonder why the phone is not ringing it may be time to send a follow-up letter. Decision makers are only human. They may have missed the first mailer or simply need a reminder. Help customers do business with you by putting your marketing on repeat.