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It’s Really Hot in Here!

For decades, Bill Johnson was a visible presence in the HVACR industry as a business owner, college teacher, author, and technical specialist. In his e-book, Btu Buddy’s Guide to HVAC Troubleshooting, he shares his tried-and-true tips for a broad range of issues. For example, to help a technician figure out why a small office’s 4-ton unit that used a capillary tube metering device was not cooling properly, “Btu Buddy” asks several troubleshooting questions:

• What was the coil boiling temperature of the evaporator when you checked the pressure?

• What should the boiling temperature be for an air conditioning coil?

• Where did the large puddle of water under the condensing unit come from?

Btu Buddy points out the importance of looking at and touching the system components to help find answers. In addition, he clarifies how liquid refrigerant can dilute the oil lubricating the compressor, and eventually decrease performance.

Learn more about Btu Buddy’s knowledge and advice, click here.

How Much is Enough?

When it comes to AC capacity, less can be too little and more can be too much! According to the United States Department of Energy table below, size definitely matters when choosing an air conditioning system. It’s critically important for distributors and installers to ensure their customers understand how essential purchasing the right-sized system is to their future comfort and satisfaction. They can do this by explaining that BTUs (British Thermal Units) refer to the amount of cooling power needed for a particular amount of space. For larger systems, “tonnage” is often used to denote capacity (12,000 BTUs = 1 Ton). If the capacity of the AC is too much for the space, energy and money will be wasted and the level of humidity in the air will increase. For smaller spaces, we recommend ductless systems, which offer maximum efficiency. If the capacity of a system is too small for the space, the unit will be overworked and the space will be uncomfortably warm.

Marketing Tips to Increase Summer Sales

MARKETING TIPS TO INCREASE SUMMER SALES

It’s mid-May — and that means the summer heat will soon begin to put a strain on your customers’ air conditioning units. With that in mind, it’s also time to make sure your summer advertising campaign is in place, in order to leverage the busy season. Here are some tips to maximize your advertising budget and increase sales during this time:

  1. Develop a Microsite – To track the results of your summer advertising and marketing campaign, you should develop a campaign microsite with a specific URL that will allow you to track the leads your campaign generates. The microsite will host all the details of your summer specials and will make it easy for your customers to find out more about your company via links to your company website.
  1. Create a Summer Discount Offer – A great way to promote your business and create customer loyalty is to create a discount offer for customers to use in the hot summer months. Send out the discount offer to your customer database and use it as a digital coupon that they can print out and put on their refrigerator. For print ads, include the coupon in the ad so they can cut it out and keep it handy. In your radio and TV ads, be sure to include a specific URL for them to go online and download the discount coupon. Customers love saving money and they will love you for giving them a discount on repairs during the warm, summer months!
  1. Multi-media Advertising Platform – To ensure that you reach all the various target audiences in your region, make sure you are using all the advertising channels available to you. The best advertising campaigns use consistent messaging across all platforms, i.e., radio, TV, website, digital, social media, signage, events and special promotions. Develop a creative concept that can be effectively deployed across all the channels you are using and maintain that creative consistency throughout the campaign.
  1. Customer Referral Program – The easiest and most cost-effective way to boost summer sales is to reward your current customers with cash, gifts or other incentives when they refer their family, friends or social or business network. There are numerous referral platforms on the market that can help you stay in touch with your customers through an online portal designed to reflect your company’s brand. These affordable platforms allow you to create referral campaigns that can be easily shared by your customers to their networks at the touch of a button. The benefit of a consistent, online customer referral platform will help you build your referrals quickly, efficiently and easily, and will deliver a high ROI.
  1. Promote Specials on Company Vans – Your company vans are traveling billboards. You don’t have to rewrap your vans when you change your advertising, but you can use areas on the van to promote your summer specials. One area that is effective is the rear windows. A simple, vinyl poster cling can be affixed to the rear windows and will give you continuous exposure as your techs travel around the community.
  1. Community Partnerships – Summer time is a great time to partner with local organizations that are actively engaging residents and businesses in your community. Take an active role in sponsoring Little League baseball teams, community events, street fairs, children’s summer activities, senior outings, Chamber of Commerce events and city-sponsored outdoor events. Many offer tabling opportunities that will allow you to hand out your summer discount coupons and promo items that customers can take home to keep your company top of mind when they need HVAC service.

CE knows how busy the late spring and summer season can be for HVAC/R contractors like yourself. We have spent the last few months preparing to make sure our stores are well stocked to meet all your repair and replacement needs. To make your purchases even more convenient, your techs can order everything they need online at www.carrierenterprise.com, and it will be ready for them to pick up at the store!

 

 

 

HVAC Industry – Year In Review

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Market Overview

When final sales numbers are announced in January, the global HVAC equipment market should be reporting another year of above-average growth. According to a report from Chisult Insight Co., Ltd, the fundamentals now in place for the United States are the best they’ve seen in over 10 years. The research report stated that the residential HVAC market experienced significant potential growth based on the beginnings of a recovering new housing market, overall higher employment, lower gas prices, and higher consumer confidence combining with a better price/mix and lower raw materials costs. The good news also extended to the commercial market with a steady recovery in building construction in 2015.

The Chisult report indicates that underlying trends are now firmly above the electrical equipment and multi industry (EE/MI) sector average and should be sustainable. The potential upside comes from continued release of pent-up demand and better weather compared to a cool summer in 2014. While the buying impact from 13 SEER should reduce reported Air Conditioning, Heating, and Refrigeration Institute (AHRI) shipment volume numbers by 8 percent in 2015, 14 SEER is positive which benefits margins and sales. The Chisult report also said the U.S. commercial HVAC market remains a more straightforward call, where about 5 percent growth in 2015/16 is based on an ongoing nonresidential construction recovery (6-7 percent growth) and a stable 4 percent replacement market. Ductless continues to be the new “next big thing” for the industry.   The ductless systems market could come to represent 15 percent of the industry for both residential (approximately 10 percent) and commercial (approximately 5 percent). With energy efficiency driving technology and product R&D, manufacturers were able to realize price increases in 2014, with most companies announcing low- to mid-single-digit price increases for 2015.

The latest stats from the Air Conditioning Heating Refrigeration Institute’s (AHRI) October 2015 report, year-to-date combined shipments of central air conditioners and air-source heat pumps increased 1.1 percent, to 6,097,714 units, up from 6,033,336 units shipped in October 2014. Year-to-date shipments of central air conditioners increased 2.2 percent to 4,082,457 units, up from 3,993,768 units shipped during the same period in 2014. The year-to-date total for heat pump shipments decreased 1.2 percent to 2,015,257 units, down from 2,039,568 units shipped during the same period in 2014.

Technology

The HVAC industry was on the cutting-edge of technological advancements in 2015. Many of the new technologies were focused on making it easier for a home/building owner to manage their energy use with smart thermostats, smart ventilation systems, smart device enabled applications and the integration of the Internet of Things (IoT) in the design and construction of homes and commercial buildings.

The HVAC contracting business also benefitedyou  from technology designed to help contractors provide better customer service with IoT platforms that utilize smart devices and allow sales and service representatives to automate their sales and service processes, making it more convenient and user friendly for customers.

Focus on Energy Efficiency

 As more states adopted new energy efficient building codes in 2015, HVAC contractors had to become more familiar with how to “right fit” an HVAC system for a building that is built to high efficiency or Net Zero Energy standards. In 2015 the Air Conditioning Contractors of America (ACCA) developed “HVAC System Design for Energy Efficient Homes,” a manual for HVAC contractors to follow as a new industry standard. This standard will provide procedures to design/select HVAC systems and equipment for low-load homes that will achieve satisfactory indoor conditions with lower equipment capacity; i.e., resolving ventilation and moisture requirements/issues with low air volume systems while addressing occupant comfort, health, and safety. These procedures will become more important as lower capacity equipment appears in the marketplace in 2016 and beyond.

In addition, energy efficiency and sustainability have gone beyond being buzzwords in the commercial HVAC sector as well. In 2015, commercial builders, owners and managers put saving energy, money and natural resources at the top of their lists.   Since heating, ventilation, and air conditioning (HVAC) equipment consumes a substantial portion of energy in commercial buildings—roughly 40% to 60% of total building energy consumption depending on climate and other factors, this trend will become even more important in the design and building of commercial structures.

New Products

High Efficiency HVAC systems – HVAC manufacturers embraced the new regulations introduced in January 2015 and began to deliver high Seasonal Energy Efficiency Ratings (SEER) HVAC units to their distributors in Spring 2015. With the focus on energy efficiency and using enhanced technology and IoT features, many manufacturers designed and produced HVAC units with SEER ratings way beyond the required 14 SEER. CE carries a full line-up of HVAC units from that offer 13 to 23 SEER ratings and feature Wifi controls, wireless thermostats and variable speed compressors. To find out more about all the high efficiency units available, visit:   http://www.carrierenterprise.com/residential-equipment/air-conditioners

Ductless systems – One of the hottest new products at the 2015 AHR Expo was ductless HVAC systems. With the ductless market predicted to grow to more than $9 billion by 2020, more and more manufacturers and contractors are embracing the ductless system as a viable alternative for providing comfort solutions to residential and business customers. Ductless units introduced in 2015 are much more efficient and attractive and there are a myriad of options for system configurations to meet your customers needs. Systems have been designed to provide high efficiency ratings up to 30.5 SEER (Carrier’s Infinity Series), 80 percent heating capacity at minus 20° F, and smart controls. Systems can be easily installed on the floor, a cassette system in the ceiling or in the wall depending on esthetic needs and space restrictions. And units can be controlled remotely or with a digital thermostat mounted on the wall.

Ductless systems have become very popular for customers who have older homes or buildings that were not built with space for a ductwork system. Many historical homes or commercial buildings that don’t have adequate attic space for a central air conditioning system can benefit from the installation of a ductless system, which can increase the comfort level and long-term value of the building. CE carries a wide variety of ductless systems to meet every need. To find the right ductless system for residential or commercial applications, visit: http://www.carrierenterprise.com/residential-equipment/air-conditioners

Smart Thermostats – One of the most important products in the HVAC industry in 2015 was the smart thermostat. There was a wide variety of new offerings in this space and homeowners began to embrace this technology as a way to better manage their energy use to save money and have control.

  • Connected smart thermostats – The term “connected” refers to WiFi-enabled smart thermostats that allow users to control temperature settings remotely from a smartphone or computer.
  • Learning thermostats – The newest type of thermostat on the market are “learning” smart thermostats. These thermostats claim to learn daily habits and automatically schedule temperature levels accordingly. In addition, these models often come equipped with features such as sensors that monitor motion, light and humidity. All learning models on the market are also WiFi-enabled.

CE has a variety of smart thermostats to choose from. To find the right product for your next installation visit: http://www.carrierenterprise.com/thermostats-zoning/thermostats

Smart Ventilation Systems – Smart ventilation systems garnered a lot of interest in 2015 and are revolutionizing the way an HVAC system provides the right amount of airflow to ensure maximum comfort in a home. Smart Ventilation systems communicate with the thermostat to manage the temperature and airflow in particular rooms throughout the home. These systems manage the flow of air room by room through the automatic control of the vents and allow a resident to turn the volume of airflow up or down in a particular room or area of a home based on a variety of factors. For a complete line of smart ventilation systems visit: http://www.carrierenterprise.com/indoor-air-quality/ventilators

Smart Home Network Hubs – With the myriad of devices in the home and the need to connect them all for ease of use and management, the smart home/building network hub has become the brain of the smart home system. These hubs have become an integral part of the design of Net Zero energy homes and commercial buildings. To find a network hub for your next project visit: http://www.carrierenterprise.com/thermostats-controls-zoning/building-automation

Integrated Building Automation – One of the largest sectors of growth in commercial HVAC use has been in commercial buildings, where building occupants demand a comfortable, healthy environment. With the emphasis on energy reduction and saving money on operating costs, 2015 was a big growth year for the installation of Building Automation Systems (BAS).

Advanced BAS technology integrates individual building systems and controls into a single automated platform. The result is improved comfort for building occupants and reduced energy consumption for the organization. To find the best BAS for your project visit: http://www.carrierenterprise.com/thermostats-controls-zoning/building-automation

The team at CE looks forward to bringing you the best products, techniques, news and information to help you make 2016 a success. Have a wonderful rest of 2015 and a safe, healthy and Happy New Year!