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Dealing with Short Attention Spans in Digital Marketing

Have you ever felt you were speaking to a toddler as customers drifted off in the middle of your conversation. Do you have trouble conveying an online marketing message because what you’re saying simply does not catch the attention of your prospect? Take heart. The problem may not be what you’re saying, rather your approach. Customers have shorter attention spans than ever before according to Inc. Magazine. Their suggestion: “To capture attention, use a combination of personalization and interactive micro-content. Personalization makes the experience relevant, and interactivity helps keep them on the site.”

Read more about How Marketers are Dealing with Short Attention Spans here: http://www.inc.com/jonathan-lacoste/how-marketers-are-dealing-with-short-attention-spans.html