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How to Explain the Pros & Cons of Installing a Ductless HVAC System to Customers

bryant carrier ductless hvac salesWhen customers are purchasing a new HVAC system they may be considering a ductless option, but they might want to know the benefits and the disadvantages of going ductless.

They may simply ask you, “What are the advantages of a ductless HVAC system?” and “Are there any disadvantages of installing one?”

Below features a few tips on how to discuss the “Pros and Cons” of installing a ductless HVAC system with customers:

Pros

  1. “You Save Money Over Time”

Money plays a major role when consumers are contemplating an important purchase. You can begin by explaining that they will save money over time by deciding to install a ductless HVAC system. You can point out how ductless systems have the ability to run on much less power than ordinary systems because they are smaller and deliver air directly into a room.  By diving into more detail, you can explain that because they are ductless they also avoid energy losses that may come with ductwork of central forced air systems. It may also help to use some statistics such as, “These losses can be responsible for over 30% of energy consumption.” Overall you want your customer to understand that installing a ductless system essentially cuts costs and saves money over time.

  1. “Easy Installation”

If your customer is looking for a quick and easy installation process, you can explain this process and compare it to that of traditional systems. Note that traditional systems take several days and even weeks to install, while you can have the customer’s ductless HVAC system up and running in just one day. If you want to get into specifics, you can explain that the units usually run on small pipes that only require a three-inch hole through a wall, which avoids any rebuilding around ductwork.

  1. “You Breathe Easy”

Another benefit you can call attention to is the filtration that ductless HVAC systems have. Let the customer know that the filtration system decreases the amount of dust, allergens, pollen and bacteria in the air. After you explain this, you can mention how most ordinary HVAC systems require professional cleaning regularly and can still leave behind dust and allergens. Make sure the customer understands that ductless options enhance the air quality, which allows easy breathing.

Cons

  1. “Initial Costs May be Higher”

Although you may have already explained that your customer would save money over time by installing a ductless HVAC system, be transparent and clarify why the up front cost of purchase and installation is higher. You can explain the details of how the system’s efficiency and technology is more expensive to buy and install, but then remind the customer that the overall cost is lower when the system is operating.

  1. “Placement is Crucial”

Express the importance of placement when installing a ductless HVAC system and validate your credibility. Revert back to when you mentioned the efficiency of a ductless HVAC, and explain how improper placement will cause inefficient operation and wastes energy. You can end your point by making sure the customer understands improper placement can increase utility costs.

  1. “Style”

If your customer has indicated that style is essential, the indoor portion of the ductless HVAC systems may not satisfy his or her inner interior designer. You can try to identify your customer’s taste and make sure that you present certain options.

Carrier Enterprise has a variety of ductless systems from Carrier, Bryant, and Toshiba Carrier to suit your customers’ budgets and styles so they can achieve the best of all worlds.  Visit us today to shop online for the perfect solution for your customer!